This panel discussion will feature experts from IBM, Business Partners and customers. Social Business is a natural evolution for collaborative companies. Business has evolved from collaboration through emails and discussion databases to include profiles and multiple content streams. The rise in "smart" mobile devices has enhanced the experience through applications, Web, and mobile wallet functions. Companies must prepare and always be seeking the most efficient ways to collaborate internally and externally with customers and partners. In this session, we will hear from subject matter experts on these topics. All members of our panel have several years experience working as a social business. Each member brings a different view of the market and will provide interesting prospectives on mobile computing, social business, and collaboration. Each will also discuss the current trends and emerging topics such as NFC, gamification, location, and context aware applications.